Everything you need to know about your market to better understand it!
We do our best to keep you informed about the markets that interest you. You will find interesting information, a summary of all the news and events happening in those countries that are the target of your products and/or services.
Currently, it is well known that social networks represent a strong channel of communication and interaction between companies and their users. In addition, they are also used as potential customer-generators and even for closing sales to final customers. Since social networks started, they have grown in their number of active users around the world. By Read More…
Euromonitor says in its report Consumer lifestyle in Australia, that “Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages, and low unemployment”. Indeed, with a total population of 24.598.933 (from which almost 80% is urban population). It is also important that the Read More…
In Marketing, generational gaps are very important concepts. Campaigns can be built around a specific age segment. Because they are important? Mainly because they are a great way to differentiate the types of users that a product can have. We currently know certain generational groups and researchers have identified some of their most important consumption Read More…
All consumer goods go through sales cycles. These cycles have seasons in which their sales rise for different reasons, but an important one for any consumer good is the date on which it is sold. Certain seasons of the year are better for selling certain products because consumer demand dictates trends in all industries. Read More…
Business fairs are an important meeting point for business partners and industries that should be considered in the development of any commercial strategy. Participating in them can bring you closer to potential business partners as well as to end customers who attend the event and therefore give you the possibility to start positioning your brand. Read More…
Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business. But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any Read More…
Mother’s Day, consumption habits May is a month in which the maternal figure is celebrated around the world. Millions of people think about the ideal gift to give to their mothers. Marketing campaigns start from the beginning of the month and companies are prepared with all kinds of discounts and offers. According to Read More…
If you are a business owner, you have probably heard about the many advantages that exporting could bring to your business. From the diversification of the target audience to which you are heading, greater profits, greater security by having an investment in different markets, up to the international positioning of your products. But how can Read More…
In our previous article we talked about the most famous brands in the world and about the ones with highest value in the global market. This time we want to address specifically the brands that Canadian consumers trust the most. What makes a brand trustworthy? When consumers are considering making a purchase there Read More…
When consumers think about products it often comes to their mind not only the image of the product itself, but also the brand that has turned the product into something they need. In marketing, this is called being “Top of Mind”. We are talking about brands that we could use in a sentence instead of Read More…