Everything you need to know about your market to better understand it!

 

We do our best to keep you informed about the markets that interest you. You will find interesting information,  a summary of all the news and events happening in those countries that are the target of your products and/or services.

 

 

Women Entrepreneurs in Latin America

According to a GEM report, (Global Entrepreneurship Monitor), there are 128 million women in charge of established companies (of all sizes) in the world. The gender gap in the entrepreneurial world has decreased by 30% globally and INC says that over the past 20 years, the number of women-owned firms has increased by 114%.   Read More…

Millennial Entrepreneurs

There is still time for members of the Millennial generation to hold the majority of the highest positions in established and emerging companies, but there is no denying that more and more young people are looking to start new projects (and right now, they are the largest generation in the workforce). However, this generation has Read More…

Top 5 reasons to export to Chile

Chile is one of the most prosperous Latin American countries, consistently ranking among the countries with greater economic freedom, transparency, and competitiveness.   Why should you consider exporting your products to Chile?   Growing middle class According to The World Bank, “Chile has been one of Latin America’s fastest-growing economies in recent decades thanks to Read More…

German Consumer Profile

Germany is the fourth largest economy in the world and number one in the European Union, (Germany contributes to 28% of the Gross Domestic Product of the European Union). Business Development Germany says that “The country’s economy is largely fueled by its service sector, including the tourism and banking industries. The industry contributes to almost Read More…

Social Media statistics

Currently, it is well known that social networks represent a strong channel of communication and interaction between companies and their users. In addition, they are also used as potential customer-generators and even for closing sales to final customers. Since social networks started, they have grown in their number of active users around the world. By Read More…

Australia consumer profile

  Euromonitor says in its report Consumer lifestyle in Australia, that “Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages, and low unemployment”.   Indeed, with a total population of 24.598.933 (from which almost 80% is urban population). It is also important that the Read More…

Generation Z, who are they?

In Marketing, generational gaps are very important concepts. Campaigns can be built around a specific age segment. Because they are important? Mainly because they are a great way to differentiate the types of users that a product can have. We currently know certain generational groups and researchers have identified some of their most important consumption Read More…

What is the best time of the year to sell my product?

All consumer goods go through sales cycles. These cycles have seasons in which their sales rise for different reasons, but an important one for any consumer good is the date on which it is sold.   Certain seasons of the year are better for selling certain products because consumer demand dictates trends in all industries. Read More…

How can Trade Shows help my business?

Business fairs are an important meeting point for business partners and industries that should be considered in the development of any commercial strategy. Participating in them can bring you closer to potential business partners as well as to end customers who attend the event and therefore give you the possibility to start positioning your brand. Read More…

Products with high demand globally

  Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business. But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any Read More…

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