All consumer goods go through sales cycles. These cycles have seasons in which their sales rise for different reasons, but an important one for any consumer good is the date on which it is sold.
Certain seasons of the year are better for selling certain products because consumer demand dictates trends in all industries.
Once you know the dates on which the best sales are made for your industry, you can also build marketing strategies for your product or service.
These are some of the products and services with the highest demand according to the month:
JANUARY
- Gym memberships
- Fitness apps
FEBRUARY
- Tax Software
- Indoor Furniture
- Chocolate
MARCH
- Luggage
- Chocolate (for sale, good opportunity to sell Valentine’s leftovers with discount price)
APRIL
- Flights
- Hotels
- Travel packages
MAY
- Vacuum cleaners
- Cookware
JUNE
- Clothing (most retailers have a semi-annual sale in June so you might want to join them offering special prices)
JULY
- Jewelry
- Summer clothing
- Sport Equipment
- Grills and BBQs
- Camping gear
AUGUST
- Back-to-school supplies
- Patio Furniture
SEPTEMBER
- Kitchen appliances
- Flights
- Hotels
- Travel packages
OCTOBER
- Denim/jeans
NOVEMBER
- Electronics
- Clothing
DECEMBER
- Clothing
- Video games
- Electronics
Why does the date affect sales?
Because there are some constant factors that are related to the time of the year, such as:
- Public holidays, seasons and the weather
- The type of products being sold
- Public trends
- State of the economy
- Laws and taxes
Infinitus can help you.
When you are about to introduce a product to a new market these are all very important factors that you must take in consideration. We have experience in over 31 countries around the world so we can advise you in how timing will affect your results.
Contact us to start taking your business to the next level!
SOURCES:
http://blog.linnworks.com/what-are-the-worst-times-of-year-to-sell-online
https://www.ebay.com/gds/12-Month-Selling-and-Listing-Guide/10000000017166375/g.html
https://100mba.net/the-right-time-to-launch-a-product/
https://globalnews.ca/news/4825800/best-time-to-shop-sales-2019/
https://lifehacker.com/the-best-time-to-buy-anything-during-the-year-5973864