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Everything you need to know about your market to better understand it!

 

We do our best to keep you informed about the markets that interest you. You will find interesting information,  a summary of all the news and events happening in those countries that are the target of your products and/or services.

 

 

Generation Z, who are they?

In Marketing, generational gaps are very important concepts. Campaigns can be built around a specific age segment. Because they are important? Mainly because they are a great way to differentiate the types of users that a product can have. We currently know certain generational groups and researchers have identified some of their most important consumption Read More…

What is the best time of the year to sell my product?

All consumer goods go through sales cycles. These cycles have seasons in which their sales rise for different reasons, but an important one for any consumer good is the date on which it is sold.   Certain seasons of the year are better for selling certain products because consumer demand dictates trends in all industries. Read More…

How can Trade Shows help my business?

Business fairs are an important meeting point for business partners and industries that should be considered in the development of any commercial strategy. Participating in them can bring you closer to potential business partners as well as to end customers who attend the event and therefore give you the possibility to start positioning your brand. Read More…

Products with high demand globally

  Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business. But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any Read More…

Mother’s Day, consumption habits

Mother’s Day, consumption habits May is a month in which the maternal figure is celebrated around the world. Millions of people think about the ideal gift to give to their mothers.   Marketing campaigns start from the beginning of the month and companies are prepared with all kinds of discounts and offers.   According to Read More…

Is my company ready to start exporting?

If you are a business owner, you have probably heard about the many advantages that exporting could bring to your business. From the diversification of the target audience to which you are heading, greater profits, greater security by having an investment in different markets, up to the international positioning of your products. But how can Read More…

Most trusted brands in Canada

In our previous article we talked about the most famous brands in the world and about the ones with highest value in the global market. This time we want to address specifically the brands that Canadian consumers trust the most.   What makes a brand trustworthy?   When consumers are considering making a purchase there Read More…

Most popular brands around the world

When consumers think about products it often comes to their mind not only the image of the product itself, but also the brand that has turned the product into something they need. In marketing, this is called being “Top of Mind”. We are talking about brands that we could use in a sentence instead of Read More…

Latin American Consumers in 2019

  Nearly half the consumers in Latin America feel positive about their current financial situation (although these feelings can vary considerably according to region and the country).   But generally speaking, Nielsen found out that consumers in Latin America are more conscious about their spending and often look for discounts, they are also willing to Read More…

Women and exportation

According to the Canadian Trade Commissioner Service, women participation in the economy of the country over the past decades has been increasing more and more. However, women are still less likely to own a business than men. Also, the are less likely to participate in international markets. Why is that?   Industry This could be Read More…

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