Everything you need to know about your market to better understand it!

 

We do our best to keep you informed about the markets that interest you. You will find interesting information,  a summary of all the news and events happening in those countries that are the target of your products and/or services.

 

 

Green Products demand

Environmental concerns are growing stronger as time passes by. The need of ecofriendly processes and products is a reality that people has become aware of.   According to findings of SurveyMonkey, 1 in 3 consumers preferred ecofriendly options in 2018 and 5% of the people they surveyed said their next vehicle will be a hybrid Read More…

Beauty industry in Latin America

According to Mordor Intelligence, “the Latin America Cosmetic Products Market was valued at USD 48.05 billion in 2015 and is projected to reach USD 68.92 billion by 2020”. In addition, Americas Market Intelligence placed the Beauty Industry as the fastest growing and strongest market in Latin America (followed by Energy Drinks, Pharmaceuticals, Malls, Personal Computers Read More…

Let’s talk about Millenials

Although there’s discussion about the time frame that dertermines wheather a person is a Millenial or not, Nielsen includes in this category people that currently are 21-37 years old.   There’s a reason why this word has been heard so much during the past years (and yes, it has to do with Millenials being an Read More…

E-Commerce, should I consider it?

The Electronic Commerce (E-Commerce for short) has been one the most useful tools for a large amount of businesses to increase their sales for some time now, why is this? First of all, what exactly is E-commerce? Well, basically is a website where people can either buy or sale products (or services). Why is it Read More…

Exporting Benefits

You may be thinking that exporting is something that only large companies can afford, but small and medium sized businesses in the U.S. represent almost 98 percent of U.S. exporters*. What is more, 98% of these companies have fewer than 500 employees.   Why all these companies dare to engage in this adventure?   Because Read More…

The importance of Social Media in the language of the market that you want to enter

  We previously discussed how important is for a business to develop active Social Networks that can help connecting with its public.    But, what happens when you are just about to introduce your product or service into another country (one that you don’t really know very well)?     Target audiences in countries that you Read More…

The influence of women on the Economy of Mexico

According to Forbes, women control about 65% of  purchase decision in goods and services at a global level. A good example is Mexico, where 43.8% of active people in the economy of the country are women, according to The Mexican Institute of Statistics and Geography (INEGI). Even though salaries of women on top positions are Read More…

The importance of Social Media for Brands

Why should I have an account for my brand? Nowadays, there’s really no surprise in hearing that more and more brands are choosing Social Media Channels to interact with their audience… but why is that? The reason is quite simple actually. Almost EVERYBODY has an account on at least one Social Network (whether it is Read More…

Increase the number of Mexicans who prefer to study abroad

  News Country: Mexico Industry:  Education Title: Increase in number of Mexicans who prefer to study abroad Summary: In 2015, more than 2,300 young Mexicans traveled to study abroad; 62 percent were women and 38 percent were men. Trends show that Canada remains the preferred country for studies The most requested language to study is Read More…

Qatar’s imports from the US reached $3.3bn during the first half of 2016

  News Country: Qatar Industry:  Economy Title: Qatar’s imports from the US reached $3.3bn during the first half of 2016 Summary: Qatar’s imports from the US reached $3.3bn during the first half of 2016, an 87% increase from the same period last year. The Qatar Investment Authority has renewed its commitment to invest over $35bn Read More…

Subscribe