Author: Luz Ruiz


Business fairs are an important meeting point for business partners and industries that should be considered in the development of any commercial strategy. Participating in them can bring you closer to potential business partners as well as to end customers who attend the event and therefore give you the possibility to start positioning your brand.


What advantages can your company obtain when participating in this type of event?



As we mentioned previously, by participating you can get in direct contact with potential buyers or distributors interested in your product or service. You will have access to contacts from different companies in the sectors that interest you (whether you go as only an assistant or as an exhibitor).



In general, the companies that attend these events invest a good amount of money in exhibiting their latest products. So, by attending you will have the opportunity to be updated on the latest industry trends. Learning more about our competitors and comparing ourselves with them, is much easier in a space where leaders are usually represented, and each company presents the best of itself.



Likewise, you would also get the opportunity to exhibit your products so that other potential distributors can approach you to discuss business alliances.



Unlike other commercial strategies that involve selling the product to someone who is not really looking for it, the Trade Shows are attended by people who are interested in acquiring products or forging alliances with companies in the same sector. These people attend voluntarily and with a very specific interest, so sales are much simpler.


Interesting Facts about Trade shows (

  1. According to CEIR: Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing, 81% of the people who attend trade ѕhоws have the power to buy.
  2. 64% of exhibitors surveyed said that the quality of attendees was the most important factor when choosing to exhibit at a trade show. Cost, trade show industry and geographical location were the next most important factors.
  3. 46% of attendees attend only one trade show per year. Many attendees pick and choose their shows, representing how trade shows often have a specialist audience.
  4. 71% of SMEs (small and medium-sized enterprises) won business using face-to-face networking.

For smaller businesses that don't have huge advertising budgets, networking events such as trade shows are an effective means of generating new business.


We can help you

One of the services Infinitus offers is to participate in the most important Trade Shows of your industry in the new markets where you want to introduce your products or services! Contact us to get to know more about the different services that we can provide you.





Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business.

But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any case, there are sectors and industries that currently experience high demand. These are some products that are experiencing high levels of global demand:


Healthy Meals


According to Forbes article “Consumers Want Healthy Foods--And Will Pay More For Them” and Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online and suggests consumer mindset about healthy foods has shifted and they are ready to pay more for products that claim to boost health and weight loss.

  • Some 88% of those polled are willing to pay more for healthier foods.
  • All demographics—from Generation Z to Baby Boomers--say they would pay more for healthy foods, including those that are GMO-free, have no artificial coloring/flavors and are deemed all natural.
  • Functional foods—including foods high in fiber (36%), protein (32%), whole grains (30%) or fortified with calcium (30%), vitamins (30%) or minerals (29%) --that can either reduce disease and/or promote good health also are desirable.

 Sustainable and ethical clothing

On average, globally a person consumes 11.4kg of apparel each year (Quantis 2018). It has been reported that more and more shoppers are looking for items of companies that work in a sustainable way or care about the environment.


Specialty Coffee

People care about the quality of their coffee, and about the source from which it is obtained. Organic and fair trade are some of the qualities that consumers are looking for.


Special Needs Cosmetics

Metrilo says “Mass cosmetics are not created for the special needs of some users; they are for the lowest common denominator. So, customers with skin conditions and harsh skin problems turn to niche beauty products for treatment and reassurance”.


Eco-friendly feminine products

Women belonging to the Millennial generation are now a large part of the workforce in the world and therefore have the purchasing power to dictate new trends. The sanitary products designed especially for women until now were made with non-biodegradable plastics that are not very friendly to the environment.

With the appearance of new products that satisfy basic needs but also have environmental benefits, many consumers have opted to change the latter.

If your business is based on the marketing of any of these products, we have good news for you. Most international markets are looking for this type of goods.


Infinitus can help you to take your products to other countries and in this way increase your sales and profits. Contact us for more details on how we can develop a strategy to export your products to the ideal markets for your company.




Mother’s Day, consumption habits

May is a month in which the maternal figure is celebrated around the world. Millions of people think about the ideal gift to give to their mothers.


Marketing campaigns start from the beginning of the month and companies are prepared with all kinds of discounts and offers.


According to the National Retail Federation, 84% of adults in the US hope to celebrate this day with their mothers or other women with significant roles in their lives.


"Mother's Day spending has been growing consistently over the past several years, and this year's spending is expected to be the highest in the 16-year history of our survey," NRF President and CEO Matthew Shay


How will the money be spent?

  • $4.6 billion on jewelry
  • $4.4 billion on Special Outings
  • $2.6 billion on Flowers
  • $2.5 billion on Gift Cards
  • $2.1 billion on Clothing
  • $2.1 billion on Electronics
  • $1.8 billion on Spa days and other services
  • $956 million on Houseware and Gardening tools
  • $956 million on Mother’s Day cards

An interesting fact is that the same market study revealed that this year, it also looks like moms will be getting electronics (i.e., smartphones and tablets) -a record 14.1 percent said they will purchase an electronic gadget for mom.

Perhaps it may surprise some that so many mothers have electronic devices, but according to Forbes, "a joint study with BabyCenter, a pregnancy and parenting media company, and comScore a digital research firm found that 49% more moms have smartphones compared to the general population".



Companies must start thinking about the consumption habits of this generation to reconfigure their sales stance towards this sector since a large part of the Millennials have recently become parents (and a large part will do so in the near future).
This supports the previous idea, on the demand of electronic devices for these new moms, the latest generation of mothers tends to be incredibly connected, with 50% of mothers with young children owning tablets and other mobile browsing devices.

As with other products, Millennial generation seeks that their gifts for special dates come from brands that are socially responsible (both with the environment and in their fair-trade policies).


Where will Consumers shop?

  • 35% Department Stores
  • 31% Online Stores
  • 29% Specialty Stores (gift stores, florists, jewelers, electronics stores, etc.)
  • 23% Local, Small Business
  • 22% Discount Stores



If you are a business owner, you have probably heard about the many advantages that exporting could bring to your business. From the diversification of the target audience to which you are heading, greater profits, greater security by having an investment in different markets, up to the international positioning of your products.

But how can you tell if your company is ready to start exporting? These are some key points that can indicate that your company is ready to take the next step:



First of all, we would like to make it clear that contrary to what many might think, the size of your company is not really a determining factor, in fact, a large part of exports around the world are made by small and medium enterprises.



Does your company have a defined corporate identity and established procedures to approach new clients? Do you know how to reach your target audience in new markets? When introducing your product in a new territory you will have to think about the profile of your new consumers as well as their buying and consumption habits. Likewise, you will have to be able to give support and guidance to your potential partners and potential clients, to have commercial conversations with them (which often involves speaking other languages ​​to generate closer ties).



How much do you know about the potential that your product can have in other markets? Your product may be very new and offer real solutions to important problems, so your local sales are a success. But other markets may be looking for what you are offering, and you can only know from extensive research.



Can your product compete in price and quality with similar products already available in the new markets? This is extremely important because although for many consumers in different markets they would not mind paying more for a product, this must justify its price with its quality. To ensure the success of your product in new markets, it is vital that you provide a competitive advantage in these aspects.


Infinitus can help you throughout the entire export process.

From the diagnosis about the potential of your products or services in other markets (market research), the development of marketing material to publicize your product, the presentation of your products to potential partners and end customers, support in the required language , development of platforms for the sale of your products, creation and maintenance of social networks for lead generation and conversation with potential clients as well as positioning of your company, identification of new business opportunities, etc. Contact us to discuss your needs, objectives and the results you could expect from us! Do not forget that we have a free trial period, precisely so you can give you an accurate idea about the potential of your product or service in other parts of the world.




In our previous article we talked about the most famous brands in the world and about the ones with highest value in the global market. This time we want to address specifically the brands that Canadian consumers trust the most.


What makes a brand trustworthy?


When consumers are considering making a purchase there is one decisive factor that will affect their choice, and that is whether they have trust in the fact that their purchase will bring them benefit. And yes, trust is hard to build for a brand. Trust could make a business, the lack of it could break a business.


Most trusted brands

  • 10 Tim Hortons: Canadian restaurant chain, famous for its coffee and doughnuts.
  • 9   Campbell’s: American producer of canned goods.
  • 8 Kraft: American food and beverage conglomerate.
  • 7 Samsung: South Korean electronics multinational conglomerate.
  • 6 Dollarama: Canadian retail chain (items on sale for $4 dollars or less).
  • 5 Kellogg’s: Cereal and convenience foods producer. It markets sub-brands such as orn Flakes and Pringles.
  • 4 Canadian Tire: Canadian retail company that sells automotive, hardware, spots and leisure products.
  • 3 Shoppers Drug Mart: Retail pharmacy chain based in Toronto.
  • 2 Heinz: American food processing company.
  • 1 Google: American multinational technology company.

How to build trust?

  • Reliable product - If your product justifies spending their money, consumers will start to relate your business with the concept of trust.
  • Honesty - Be honest with your clients about your strengths and weaknesses. If you recognize that your product is not that right for a certain target, and you are honest about it, consumers will appreciate it and when they think of your brand, they will think of transparency.
  • Accessibility - You must be available for your customers, they have to be able to interact with your brand (nowadays, a popular to do this is through Social Networks).
  • Reviews - Testimonials. How many times have you been about to make a purchase and decide that before risking anything, you should check what people are saying about that product? Reviews are a crucial factor to develop the trust of the consumers and they also could destroy it, so you have to be careful with the quality or your product.

When introducing your product to a new market it could be difficult to start building your customers trust.

Infinitus can help you to get closer to your target audience so your product can start to generate trust among the consumers in new markets. Contact us so we can talk about your company, your needs and your goals for new markets. Don’t forget we offer a Free Trial Period of our services!