Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business.
But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any case, there are sectors and industries that currently experience high demand. These are some products that are experiencing high levels of global demand:
Healthy Meals
According to Forbes article “Consumers Want Healthy Foods--And Will Pay More For Them” and Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online and suggests consumer mindset about healthy foods has shifted and they are ready to pay more for products that claim to boost health and weight loss.
- Some 88% of those polled are willing to pay more for healthier foods.
- All demographics—from Generation Z to Baby Boomers--say they would pay more for healthy foods, including those that are GMO-free, have no artificial coloring/flavors and are deemed all natural.
- Functional foods—including foods high in fiber (36%), protein (32%), whole grains (30%) or fortified with calcium (30%), vitamins (30%) or minerals (29%) --that can either reduce disease and/or promote good health also are desirable.
Sustainable and ethical clothing
On average, globally a person consumes 11.4kg of apparel each year (Quantis 2018). It has been reported that more and more shoppers are looking for items of companies that work in a sustainable way or care about the environment.
Specialty Coffee
People care about the quality of their coffee, and about the source from which it is obtained. Organic and fair trade are some of the qualities that consumers are looking for.
Special Needs Cosmetics
Metrilo says “Mass cosmetics are not created for the special needs of some users; they are for the lowest common denominator. So, customers with skin conditions and harsh skin problems turn to niche beauty products for treatment and reassurance”.
Eco-friendly feminine products
Women belonging to the Millennial generation are now a large part of the workforce in the world and therefore have the purchasing power to dictate new trends. The sanitary products designed especially for women until now were made with non-biodegradable plastics that are not very friendly to the environment.
With the appearance of new products that satisfy basic needs but also have environmental benefits, many consumers have opted to change the latter.
If your business is based on the marketing of any of these products, we have good news for you. Most international markets are looking for this type of goods.
Infinitus can help you to take your products to other countries and in this way increase your sales and profits. Contact us for more details on how we can develop a strategy to export your products to the ideal markets for your company.
SOURCES:
https://www.metrilo.com/blog/ecommerce-trends-niche-products