Category: Latin America Economy

October 17, 2019

21% of Latin American consumers have not changed their consumption habits in order to save on their expenses, since they are looking for the best products, regardless of whether they should pay a little more for them, according to the study 'Consumer Report : Pockets of Growth Latin America 2017, prepared by the firm Nielsen.


The remaining 79% is changing their consumption habits in order to save some money, however, they are open to buying new and better products if the value proposition matches their key concerns and demands.


Latin American consumers are willing to pay more for products with superior quality (57%), performance and better functions in purchasing processes (50%) and items containing organic or natural ingredients (49%).


They also tend to acquire premium products if manufacturers carry out their processes in a socially responsible manner, since they wish to acquire environmentally friendly goods (48%) and if companies have strong Corporate Social Responsibility policies (39%).




Consumption in Latin America grew in 2017 thanks to stronger currencies, lower interest rates and the recovery of consumer confidence. With the three largest countries in the region (Brazil, Mexico and Argentina) enjoying a growth in consumption that goes from modest to very strong.


According to Inkwood Research, the Latin American beauty, cosmetics and personal care market had a total value of US $ 59.6 billion in 2017 and is projected to be worth US $ 83.6 billion by 2026, which represents a compound annual growth rate (TCAC) of 4%. Latin Americans spend more than twice the global average per capita on these products.


The energy drinks market in Latin America will grow with a TCAC of almost 12% between 2017 and 2021, according to a projection from Technavio. As Latin Americans become increasingly health conscious and become disengaged from consuming high volumes of soda, many have switched to energy drinks.


In a recent report with projections for the next 10 years (2018 to 2028), Reportlinker forecast a TCAC of 9.3% for the Latin American pharmaceutical market for the first half of that period. Latin America is the most obese region in the world, and its population is aging faster than any other part of the world: both are part of mega-trends that are affecting the health system of the region. As a result, chronic disease rates are increasing in Latin America and with them the demand for drugs in LatAm has emerged. The retail sale of drugs and medicines is consolidating rapidly, which is creating distribution efficiencies that make medicines more affordable.


For consumers in Africa, the Middle East and Latin America, items such as education, technology and health care fall into the five categories in which they spend the most.



July 18, 2019

According to a GEM report, (Global Entrepreneurship Monitor), there are 128 million women in charge of established companies (of all sizes) in the world. The gender gap in the entrepreneurial world has decreased by 30% globally and INC says that over the past 20 years, the number of women-owned firms has increased by 114%.


In the study that GEDI (Global Entrepreneurship and Development Institute) produced, called Female Entrepreneurship Index, they explained that “61%, 47 of the 77 countries analyzed, received a score lower than 50% in their competitiveness of female entrepreneurship, but as part of the countries that passed the test in Latam, figure Chile (ranked 15), with a special mention about his performance as leader of Latam, and Colombia (ranked 29). Both are followed on the list by two other countries slightly below 50%: Uruguay (35th place) and Peru (38th place).


38% of micro-entrepreneurs in Chile are women. Of a total of almost 2 million entrepreneurs in the country, more than 700,000 represent the female gender. This was confirmed by a study published by the BBVA Microfinance Foundation.




BBVA also states that “According to the eighth annual conference of the network of women entrepreneurs launched by Dell, among the 50 best cities for women to undertake, two (Sao Paulo and Lima) are in South America, while Mexico has two others: Guadalajara and Mexico City. A classification based on areas such as reputation for innovation and entrepreneurship centers that have different cities”.


A report from Fondo Multilateral de Inversiones (FOMIN) collects information to better understand them and to explore common aspects of women whose companies have experienced high levels of growth, the report analyzes cases from nine countries in the region, and includes data regarding the average profile of Latin American entrepreneurs:

  • They started their companies driven by opportunity, not by necessity.
  • They are between 30 and 39 years old, live with their partner and have two children on average.
  • They come from families with an entrepreneurial background.
  • Currently they belong to a high or medium-high socioeconomic level.
  • They have a university degree (bachelor's degree or equivalent degree).
  • They trust in their "business sense" and in their technical preparation to start a business.
  • They usually undertake in traditional or mature sectors.
  • They start with the idea of ​​consolidating their enterprise as a medium or large company within their country.
  • They are majority owners of their companies and / or obtain funding through their family and friends.
  • To reconcile the multiple roles that society expects from them, they rely on their closest circle (couple, family and friends).
  • They want to continue growing their company and would be willing to do everything in their power to take it to the next level.
  • In order to expand their companies, they must face certain challenges such as lack of financing, fear of failure and conflict between the multiple roles they play.

How can you get close to these women in Latin America? With our help! One of the services that Infinitus offers you is to connect your business to other commercial partners or distributors in new markets, presenting your product or service to them and building strong partnerships.




April 11, 2019


Nearly half the consumers in Latin America feel positive about their current financial situation (although these feelings can vary considerably according to region and the country).


But generally speaking, Nielsen found out that consumers in Latin America are more conscious about their spending and often look for discounts, they are also willing to pay more (premium prices) for certain categories.


Latin American consumer facts

According to LLorente&Cuenca, the strengthening of private consumption in Latin America is one of the many indicators that reflect a series of changes among which stand out:

  • Increase in the urban population: it is estimated that by 2030, 85% of Latin Americans will live in urban areas, increasing the demand for housing, infrastructure and services.
  • The number of single-person households is increasing in Latin America at rates never before seen.
  • Older consumers: consumers over 65 represent 7% of the Latin American market. It is estimated that this figure will reach 15% in 2020, reaching 83 million.
  • The income of Latin American households is increasing as a result, to a large extent, of a greater number of women in the labor market. It is estimated that their participation will grow by 20 million until 2030.
  • Food and Beverage is the sector with the highest confidence index in Latin America
  • The pharmaceutical sector was the second best positioned in terms of confidence.
  • Mexico, Panama and the Dominican Republic are the countries that registered the highest confidence index in companies.

Categories worth paying Premium prices

  • Clothes
  • Cellphones and electronic personal devices
  • Meet, Fish and Seafood
  • Hair Care products
  • Dairy


Categories where the consumers are spending more money

  • Groceries
  • Household Products
  • Technology (computers, Wifi, etc)
  • Education
  • Health Care

Infinitus offers you its experience introducing a wide range of products into several Latin America countries like Mexico, Colombia, Chile, Argentina and Brazil. Contact us to know all the services that we offer to introduce your products or services to these markets!