All consumer goods go through sales cycles. These cycles have seasons in which their sales rise for different reasons, but an important one for any consumer good is the date on which it is sold.   Certain seasons of the year are better for selling certain products because consumer demand dictates trends in all industries. Read More…

Business fairs are an important meeting point for business partners and industries that should be considered in the development of any commercial strategy. Participating in them can bring you closer to potential business partners as well as to end customers who attend the event and therefore give you the possibility to start positioning your brand. Read More…

  Nobody can know if starting a business will be there an immediate success or not because it requires great effort and dedication to start a new business. But it is also very important to have a good product or service in which consumers generate confidence and this can be reflected in sales. In any Read More…

Mother’s Day, consumption habits May is a month in which the maternal figure is celebrated around the world. Millions of people think about the ideal gift to give to their mothers.   Marketing campaigns start from the beginning of the month and companies are prepared with all kinds of discounts and offers.   According to Read More…

If you are a business owner, you have probably heard about the many advantages that exporting could bring to your business. From the diversification of the target audience to which you are heading, greater profits, greater security by having an investment in different markets, up to the international positioning of your products. But how can Read More…

In our previous article we talked about the most famous brands in the world and about the ones with highest value in the global market. This time we want to address specifically the brands that Canadian consumers trust the most.   What makes a brand trustworthy?   When consumers are considering making a purchase there Read More…

When consumers think about products it often comes to their mind not only the image of the product itself, but also the brand that has turned the product into something they need. In marketing, this is called being “Top of Mind”. We are talking about brands that we could use in a sentence instead of Read More…

  Nearly half the consumers in Latin America feel positive about their current financial situation (although these feelings can vary considerably according to region and the country).   But generally speaking, Nielsen found out that consumers in Latin America are more conscious about their spending and often look for discounts, they are also willing to Read More…

According to the Canadian Trade Commissioner Service, women participation in the economy of the country over the past decades has been increasing more and more. However, women are still less likely to own a business than men. Also, the are less likely to participate in international markets. Why is that?   Industry This could be Read More…

If you are thinking about taking your products or services abroad, you are probably wondering what steps you should follow, in what order, and what kind of resources you will need. Like any other business, exporting requires preparation, effort, dedication, perseverance and learning.   How can I plan this?   TARGET One of the most Read More…