Month: January 2019

The Electronic Commerce (E-Commerce for short) has been one the most useful tools for a large amount of businesses to increase their sales for some time now, why is this?

First of all, what exactly is E-commerce? Well, basically is a website where people can either buy or sale products (or services).

Why is it so popular? There’s a number of reasons why this kind of platforms currently represent a large percentage of the sales of many companies (some companies in fact trust the entirety of their sales to their e-commerce). These are some of the advantages that consumers and e-commerce's owners have reported:

 

CONVENIENCE

11 pm and you want to look up what you’re going to wear to that fancy work meeting? You don’t need to wait for the mall to open or drive all the way there. You just must go your favourite store’s website and purchase whatever you want with just some clicks.

 

REVIEWS

The opinion of other happy customers will work wonders for your online reputation (and for your profits). One of the great advantages of e-commerce is that (if you choose it) consumers can access to real reviews that will help them make up their mind (so you’ll want to make sure to keep your customers satisfied).

 

CUSTOMER’S BUYING BEHAVIOR

There are several services that will allow you to get data about the behavior of the people that visit your online store. This analysis will tell how you can improve your site in order to optimize its performance.

 

REACH MORE CUSTOMERS

With the appropriate strategies, your e-commerce could reach not only local potential customers. Think of a worldwide customer base.

 

EDUCATE YOUR COSTUMER

You can use your e-commerce to offer valuable information to your potential customer. This information will help them realise that your product is the better choice out there.

 

IS IT ALL I NEED TO SELL MY PRODUCTS ABROAD?

Short answer is No.

An E-commerce should only be part of a larger and more comprehensive strategy, because there exist so many factors to considerate before to determinate whether to have an E-commerce channel. If you only launch an E-commerce site to start selling in other countries, chances are that your products won’t be as successful as you expect.

IINFINITUS KNOWS THIS. The creation of an E-commerce is only one of the services we offer to our clients, but first we make a meticulous research and we analyze all the possibilities to know if an E-commerce site is something your brand would benefit in a specific market (even though all the benefits sound great, not every type of product should be marketed this way).

Contact us to start developing your market entry strategy!

 

You may be thinking that exporting is something that only large companies can afford, but small and medium sized businesses in the U.S. represent almost 98 percent of U.S. exporters*. What is more, 98% of these companies have fewer than 500 employees.

 

Why all these companies dare to engage in this adventure?

 

Because they are aware of the potential benefits that it could bring

 

More Exposure

  • Let us put it like this: When you limit your activities to just one country, you are also limiting the number of potential customers you could get by expanding your business globally (or in some specific markets).

Increased Lifetime of Product

  • In case your products are not being received with the enthusiasm you were expecting from your local market, you can introduce them to new markets in different parts of the world.

Reduces risk and balances growth

  • Maybe you are doing very well in your local market and you are not really thinking about diversifying it. But what happens if at some point your local economy goes through a fluctuation or recession? Exporting could minimize the risk because your investment wouldn’t be in just one place.

Increases profits

  • This is directly associated with our first point; since you’ll be reaching a larger base of customers, you’ll get more profits. However, you’ll have to be aware that in some markets you could generate higher profit margins, while in other markets your profit margins could be considerably lower.

Higher Demand

  • Your country's reputation can really help when trading around the globe. The fact that a product was made abroad, can give certain types of product an edge over similar items made elsewhere.

Government assistance

  • The economy of a country greatly benefits from exports. So, it’s only natural that the government offers attractive financing assistance through loan guarantees that can help fund your exporting initiatives.

Infinitus can help you

We concentrate in developing specific strategies that will allow the introduction of your product or service to different markets around the world. Contact us to start this new adventure!

 

*According to export.gov

Sources:

https://www.thehartford.com/business-playbook/in-depth/benefits-export-business

http://www.ceintelligence.com/content_manager/contentPages/view/the-pros-and-cons-of-exporting